Can blogging help my research?

Can blogging help my research?
Ok. I publish a bunch of blog posts and become a professional blogger,
but where are my publications?
I want to write papers, conference papers and journal articles.
NOT just the shallow surface on the top, you know, that yummy frosting.
I want to make the cake, from scratch!

I am at the start and very happy for ANY feedback.

In September 2004, I published a chronicle in Dagbladet "fanget i nettet" based on help from colleagues at Q2S. This was fun and it generated a debate and a response I would never imagined.
I think WE can do something much better now!
My plan is to publish another chronicle this fall. A solid chronicle that will make the public aware of the importance of the research we do.
HELP ME!


I am starting this work by addressing the following question:
What is  Digital Competence?
According to European Commission Joint Research Centre Institute for Prospective Technological Studies
"Digital literacy consists of the ability to access digital media and ICT, to understand and critically evaluate different aspects of digital media and media contents and to communicate effectively in a variety of contexts. Digital competence, as defined in the EC Recommendation on Key Competences (EC, 2006) involves the confident and critical use of ICT for employment, learning, self-development and participation in society. This broad definition of digital competence provides the necessary context (i.e. the knowledge, skills and attitudes) for working, living and learning in the knowledge society."

Do we, the researchers of Internet have digital competence according to the definition?

Digital competence in school is a hot topic. The social and interactive Web 2.0  are hot topics
BUT
Only the frosting!
Can we promote the making of the cake too?

What are the dangers people should be aware of?